Responsibilities included finding UGC through company created hashtags (#theuncomonthread, #stancesocks) followers, writing copy for Instagram and Facebook posts, scheduling posts, KPI Reporting with the use of Hootsuit and Sprout Social, and creating and managing their Tumblr. I worked directly with the Director of Social Media who guided me and taught me everything I know about social media. 

The flagship store to Catch Surf. Conceptualized a cohesive overtone to the store instagram that complemented the city of Laguna Beach and the Catch Surf brand. Created content to be used on the main @catchsurf account, store account, advertisements, and company website. From my start to this account to when I moved on, I grew the account by 2,800 followers. 

Wheelhouse Libations was a marketing agency that promoted a myriad of different small family owned alcohol brands. I managed content for company's Instagram and Facebook through the use of UGC from their clients that aligned with the company's mission. I created the copy for each post, and graphics that use with the company's voice and color pallet to promote the brands they represented. Other responsibilities included KPI reporting, consistent scheduling, and communication with the brand. 

Assisted Marketing Director with content creation and social media management. Would write copy for each post, find relevant hashtags and take high quality photos to increase our following and reach to new audiences. Created facebook advertisements to increase traffic to our online site and gain a larger online presence. Assisted with event coordination through brand outreach, planning, and executing the event. 

The newest storefront for Catch Surf, I curated a vibe that embodies the Encinitas culture and how Catch Surf can fit in. I used high quality photos taken by myself, write the copy and post content with a purpose. Photos were used by our main account @catchsurf, on the website, and on advertisements. 

I created a plan to consistently post and promote Bianchi Winery and Tasting room by finding UGC from customers of the brand, using photos taken by the winery, scheduling posts, using KPI reporting to find what posts are doing well and how we can improve and writing copy. I was responsible to create graphics that informed customers of wine profiles, food pairings, and events happening in the winery.